The Ti'ara Project is an established partnership in the innovation world of KwaZulu-Natal. Established 5 years ago, the innovation specialists are graduates from the Vega School of Brand leadership. They have between them over 6 years of experience under their belts including stints at, Unilever, Hardy Boys, Saatchi and Saatchi, and  Conversation lab to mention a few.  These specialists yearned for greater challenges, and in 2011 they took the plunge and set up an innovation  company with a difference. 2011 saw Taskeen and Kiara proudly launched The Tiara Project, an innovation company that combines marketing, branding, strategy and innovation. This innovation project has and continues making waves in the Durban design and innovation scene.